Emerging media (AI/MR), Synthetic media, Affective computing, Health/risk (mis)information
Education
Ph.D., S.I. Newhouse School of Public Communications, Syracuse University, NY, USA
M.A., Department of Communication and Media, Ewha Womans University, Seoul, Republic of Korea
B.A., Department of Communication and Media, Ewha Womans University, Seoul, Republic of Korea
Experience
2024.09 – Current. Associate Professor, Department of Media and Communication, Sungkyunkwan University
2023.02 – 2024.08. Assistant Professor, Department of Media and Communication, Sungkyunkwan University
2019.08 – 2022.12. Assistant Professor, Department of Journalism and Creative Media, College of Communication and Information Sciences, The University of Alabama, Alabama, USA
2026.03 – Current. Editorial Board, Media Psychology
2025.01 – Current. Editorial Board, Human Communication Research
2024.04 – Current. Editorial Board, Communication Theory
2023.02 – Current. Research Council, National Communication Association (NCA)
Journal Articles
(2026)
Text, human voice, or AI voice?: the effects of modality and delivery voice on the persuasive outcomes of public health messages about COVID-19 vaccination among the unvaccinated.
BEHAVIOUR & INFORMATION TECHNOLOGY.
(2026)
Beyond the post: Effects of vividness dominance on attention and recall of visual misinformation on social media.
COMPUTERS IN HUMAN BEHAVIOR.
(2026)
The Effects of Social Presence of Dementia-PreventionChatbot on Isolation and Interpersonal ResilienceAmong Older Adults Living Alone:Evidence on Three-Wave Experiment.
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING.
(2026)
한국의 ‘진보’와 ‘보수’는 어떤 가치를 중시하는가?: 정치가치 지지에 대한 잠재프로파일분석.
한국심리학회지: 사회및성격.
40,
2
(2026)
From Truth-Oriented to False-Oriented Judgments: How Consecutive False or True Information Exposure Shapes Veracity Judgments on Social Media.
SCIENCE COMMUNICATION.
(2025)
Beyond the Screen: A Meta-Analysis of How Tracking Levels, Age, and Issue Relevance Shape the Effectiveness of Immersive Media in Health Communication.
MEDIA PSYCHOLOGY.
(2025)
Self-Disclosure of Mental Health via Deepfakes: Testing the Effects of Self-Deepfakes on Affective Resistance and Intention to Seek Mental Health Support.
HEALTH COMMUNICATION.
(2025)
Virtual Firearms, Real-World Views: How VR Shooter Games and Gun Controllers Affect Gun Attitudes and Policy Support.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
(2025)
Detecting Deepfakes Through Emotion?: Facial Expression and Emotional Contagion as Dual Indicators of Deepfake Credibility.
APPLIED COGNITIVE PSYCHOLOGY.
39,
6
(2025)
Immersive falsehood: the impact of political orientation, spatial presence, and enjoyment on deepfake credibility in immersive media.
BEHAVIOUR & INFORMATION TECHNOLOGY.
(2025)
Navigating the complexity of visual misinformation: Developing the Visual Misinformation Processing Model for visual-text misinformation dynamics.
COMMUNICATION THEORY.
(2024)
AI vs. Human Voices: How Delivery Source and Narrative Format Influence the Effectiveness of Persuasion Messages.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
40,
24
(2024)
The emotional effects of multimodal disinformation: How multimodality, issue relevance, and anxiety affect misperceptions about the flu vaccine.
NEW MEDIA & SOCIETY.
(2024)
User agency-based versus machine agency-based misinformation interventions: The effects of commenting and AI fact-checking labeling on attitudes toward the COVID-19 vaccination.
NEW MEDIA & SOCIETY.
26,
12
(2024)
Factbait: Emotionality of Fact-Checking Tweets and Users' Engagement during the 2020?U.S. Presidential Election and the COVID-19 Pandemic.
DIGITAL JOURNALISM.
12,
10
(2024)
Impact of algorithm-driven comments on corrective information among young adults: focusing on emotional tone of comments and misinformation credibility.
ONLINE INFORMATION REVIEW.
(2024)
Capturing invisible health threats through augmented reality-based public health messaging: focusing on perceived realism, issue involvement, and message attitudes.
BEHAVIOUR & INFORMATION TECHNOLOGY.
(2024)
Effects of health-related deepfakes on misperceptions: Moderating effects of issue relevance and accuracy motivation.
MEDIA PSYCHOLOGY.
(2024)
Angry Content for Angry People: How Anger Appeals Facilitate Health Misinformation Recall on Social Media.
MEDIA PSYCHOLOGY.
27,
5
(2024)
Do influencers influence? A meta-analytic comparison of celebrities and social media influencers effects.
SOCIAL MEDIA + SOCIETY.
Publications
(2025)
Emerging Media, Emotions, and Misperceptions in Health Crisis.
Wiley.
Lead author
Honors / Awards
2027. John E. Hunter Meta-Analysis Paper Award, International Communication Association (ICA), Information Systems Division. *1st authored paper
2024-2027. National Research Foundation of Korea (NRF), Outstanding Young Scientist Grants (Principal Investigator)
2024.11.01-2025.10.31. SKKU Academic Research Support Program Fund (Samsung Research Fund), Sungkyunkwan University (Principal Investigator)
2024.04.01-2025.04.30. Sungkyun AI Research Institute Fund, Sungkyunkwan University (Principal Investigator)
2023. Top Early Career Scholar Award, D.C. Health Communication Conference (DCHC) *1st authored paper
2022. Top Paper Award, International Communication Association (ICA), Information Systems Division. *1st authored paper
2021. Top Paper Award, International Communication Association (ICA), Communication and Technology (CAT) Division. *1st authored paper
2020-2021. Fellow for the National Science Foundation-funded Enabling the Next Generation of Hazards and Disasters Researchers Fellowship Program, Natural Hazards Center
2020. 2nd place Paper Award, Association for Education in Journalism and Mass Communication (AEJMC), Political Communication Division. *1st authored paper
2018. Catherine L. Covert Research Award, S.I. Newhouse School of Public Communications, Syracuse University
2017. 1st place Faculty Paper Award, Association for Education in Journalism and Mass Communication (AEJMC), Communicating Science, Health, Environment, and Risk (ComSHER) Division. *1st authored paper
2017. 2nd place Faculty Paper Award, Association for Education in Journalism and Mass Communication (AEJMC), Korean American Communication Association (KACA) Division. *1st authored paper
2017. Catherine L. Covert Research Award, S.I. Newhouse School of Public Communications, Syracuse University
2017. Top Student Paper, International Communication Association (ICA), Korean American Communication Association (KACA) Division
2017. 1st Paper Award, Broadcast Education Association (BEA), News Division
