Business Analytics, Data Analytics, Artificial Intelligence, Online Data Analysis, Database Management, Online Consumer Marketing, Digital Marketing
Education
Ph.D., Korea Advanced Institute of Science and Technology (KAIST)
B.S., Korea Advanced Institute of Science and Technology (KAIST)
Experience
Assistant Professor of Information Systems, College of Business, Sungkyunkwan University (2022~present)
Assistant Professor of Business Analytics, Information Systems & Supply Chains, College of Business, The Florida State University (2019~2021)
Journal Articles
(2024)
To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content.
INFORMATION SYSTEMS RESEARCH.
Forthcoming,
.
(2024)
Gender mismatch and bias in people-centric operations: Evidence from a randomized field experiment.
JOURNAL OF OPERATIONS MANAGEMENT.
70,
5
(2023)
THE COST OF FREE: THE EFFECTS OF "WAIT-FOR-FREE" PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT.
MIS QUARTERLY.
47,
3
(2021)
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales.
INFORMATION SYSTEMS RESEARCH.
32,
4
(2019)
When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases.
INFORMATION SYSTEMS RESEARCH.
30,
4
Honors / Awards
Summer Research Grant, The Florida State University (2020, 2021)
Excellence in Teaching Award, Yonsei University
Excellence in Research Award, Ph.D Program, KAIST College of Business
