Ph.D. in Econ (Technology Management & Policy), Seoul National University (2015)
BS, Biology & Chemistry, Yonsei University (2010)
Experience
Associate Professor. SKKU School of Convergence (2023~)
Associate Professor. Hanyang Univ. (ERICA) Media & Social Informatics (2022~2023)
Assistant Professor. Hanyang Univ. (ERICA) Media & Social Informatics (2019~2022)
Postdoc Fellow. University College Dublin (2017~2019)
Research Associate. National University of Singapore (2015~2017)
Journal Articles
(2026)
Invigorating PDA technology transfers: the impacts of informal appropriability regimes and opportunistic intentions.
KNOWLEDGE MANAGEMENT RESEARCH & PRACTICE.
24,
5
(2026)
Selective media exposure and political polarization in a high-choice media environment: evidence from South Korea.
HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS.
13,
1
(2026)
Stage-specific generative AI use and dependency in learning: associations with test performance, perceived learning, and learning satisfaction.
INTERACTIVE LEARNING ENVIRONMENTS.
34,
5
(2026)
Signaling Digital Identity: How Perceived Scarcity Outweighs Ownership in NFT-Based Self-Representation.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2026)
Mapping knowledge recombination for innovation: cognitive proximity and business method patents in the digital era.
JOURNAL OF KNOWLEDGE MANAGEMENT.
30,
11
(2025)
Gamification in the Metaverse: How Design Attributes Shape User Preferences Across Age Groups.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH.
20,
4
(2025)
Institutional complexity and technology governance: The societal diffusion of AI recruitment in South Korea.
TECHNOLOGY IN SOCIETY.
84,
4
(2025)
From similarity to multiplicity: Avatar multi-persona tendencies and cognitive responses in the Metaverse.
COMPUTERS IN HUMAN BEHAVIOR.
172,
1
(2025)
Associations of green space visitation patterns with sociodemographics, health, and perceptions: A cluster analysis using smartphone Wi-Fi and GPS data.
PLOS ONE.
20,
6
(2025)
Exploring the competitive market structure of digital-based subscription economy: The empirical investigation of South Korea.
TELEMATICS AND INFORMATICS.
98,
1
(2024)
Profiling the AI speaker user: Machine learning insights into consumer adoption patterns.
PLOS ONE.
19,
12
(2024)
Predicting wearable IoT Adoption: Identifying core consumers through Machine learning algorithms.
TELEMATICS AND INFORMATICS.
93,
1
(2024)
Exploring drivers of fintech adoption among elderly consumers.
TECHNOLOGY IN SOCIETY.
78,
1
(2024)
Exploring the interplay between social distancing, innovation adoption, and privacy concerns amid the COVID-19 crisis.
SCIENCE AND PUBLIC POLICY.
51,
6
(2024)
Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity.
PLOS ONE.
19,
6
(2024)
Time-of-Day and Day-of-Week Effects on TV and OTT Media Choices: Evidence from South Korea.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH.
19,
1
(2023)
Changes in regional knowledge bases and its effect on local labour markets in the midst of transition: Evidence from France over 1985-2015.
APPLIED SPATIAL ANALYSIS AND POLICY.
16,
3
(2023)
The Return of the King: The Importance of Killer Content in a Competitive OTT Market.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH.
18,
2
(2023)
The effect of watching OTT late at night on the sleep pattern of users.
SLEEP AND BIOLOGICAL RHYTHMS.
21,
4
(2023)
Regional knowledge spaces: the interplay of entry-relatedness and entry-potential for technological change and growth.
JOURNAL OF TECHNOLOGY TRANSFER.
48,
2
Conference Paper
(2026)
No Time to Say Goodbye: Emotional Loss Responses to Sudden Termination in Immersive AI Interactions.
ACM Conference on Human Factors in Computing Systems.
SPAIN
(2025)
See, Sense, Spark: Profiling Granularity in Proactive AI for Creative Research Ideation.
ACM SIGGRAPH Symposium on Interactive 3D Graphics and Games.
HONG KONG
