New Technology and Sports
Consumers' Perceptions of Artificial Intelligence
Sport Consumer Behavior
학력
(B.S) 2007 경희대학교 골프 경영학과
(M.S) 2012 University of Florida, College of Health and Human Performance
(M.S) 2016 University of Florida, College of Journalism and Communications
(Ph.D.) 2016 University of Florida, College of Health and Human Performance
약력/경력
(현) 성균관대학교 스포츠과학대학 조교수
Research Fellow in North American Society for Sport Management
(전) Texas Tech University, College of Media and Communication 조교수
(현) 한국스포츠산업경영학회 이사
(현) Board Member: Korean American Association for Sport Management
(현) 한국스포츠미디어학회 이사
(현) Review Board Member: Journal of Global Sport Management
학술지 논문
(2025)
Reference Points, Loss Aversion, and Sport: Text Analysis of Football Highlight Comments.
INTERNATIONAL JOURNAL OF SPORT FINANCE.
20,
1
(2025)
스포츠정책 입안을 위한 한국의 미래 STEEP 분석.
한국여성체육학회지.
39,
1
(2024)
설명가능한 인공지능을 이용한 사용자 중심의 헬스케어 서비스 인터페이스의 효과 검증: 비교 중심적 사고를 중심으로.
한국체육학회지.
63,
6
(2024)
Determinants of Online Live Esports Viewership With Advanced Data: The Case of League of Legends Champions Korea.
COMMUNICATION & SPORT.
1,
1
(2024)
The Roles of Age-Morphing Technology in Enhancing Individuals' Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
40,
19
(2024)
Influence of Personal Innovativeness and Different Sequences of Data Presentation on Evaluations of Explainable Artificial Intelligence.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
40,
16
(2024)
Competing With Artificial Intelligence Or Other Fans: Effects of Making Predictions About Game Outcome on Fans’ Perceived Curiosity and Evaluations of Game Consumption.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION.
1,
1
(2023)
예쁨 혹은 못생김: 건강식품의 시각적 형태와 운동참여가 소비자 평가에 미치는 영향.
체육과학연구.
34,
3
(2023)
Missed a live match? Determinants of League of Legends Champions Korea highlights viewership.
FRONTIERS IN PSYCHOLOGY.
14,
(2023)
Role of recommendation sizes and travel involvement in evaluating travel destination recommendation services: comparison between artificial intelligence and travel experts.
JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY.
14,
3
(2023)
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research.
SPORT MARKETING QUARTERLY.
32,
1
(2022)
Knowledge of automated journalism moderates evaluations of algorithmically generated news.
NEW MEDIA & SOCIETY.
1,
1
(2022)
증강현실 기반의 정보제공이 스포츠 하이라이트 시청 경험과 재시청 의도에 미치는 영향.
한국스포츠산업경영학회지.
27,
5
(2022)
Baseball Fans’ Evaluations of Robot Umpire: The Perspective of Human-Robot Interaction.
Korean Journal of Sport Science.
33,
3
(2022)
정보의 양과 소비자의 사전지식이 골프제품 추천 서비스 평가에 미치는 영향: 소비자의 주관적 지식을 중심으로.
한국스포츠산업경영학회지.
27,
3
(2022)
"Don't Give Up!" Can the Competitiveness and Difficulty of Video Games Build Persistence for a Subsequent Non-Gaming Task?.
JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS.
1,
1
(2022)
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory.
SPORT MANAGEMENT REVIEW.
25,
5
(2021)
Delay Effect of Sport Media Consumption on Sport Consumers' Subjective Well-Being: Moderating Role of Team Identifi cation.
SPORT MARKETING QUARTERLY.
30,
4
(2021)
Self-imagery and advertising effectiveness: the role of sense of presence.
JOURNAL OF GENERAL PSYCHOLOGY.
1,
1
수상/공훈
Communication Technology Division's Top Faculty Papers (1st place), 2020 Association for Education in Journalism and Mass Communication Conference
한국스포츠산업경여학회, 2020, 최우수 Oral Presentation
Advertising Division's Top Faculty Papers (2nd place), 2013 Association for Education in Journalism and Mass Communication Conference
