비지니스애널리틱스, 빅데이터, 인공지능, 온라인 데이터분석, 데이터 베이스 메니지먼트, 온라인 소비자 마케팅, 디지털 마케팅
학력
Ph.D., Korea Advanced Institute of Science and Technology (KAIST)
B.S., Korea Advanced Institute of Science and Technology (KAIST)
약력/경력
Assistant Professor of Information Systems, College of Business, Sungkyunkwan University (2022~present)
Assistant Professor of Business Analytics, Information Systems & Supply Chains, College of Business, The Florida State University (2019~2021)
학술지 논문
(2024)
To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content.
INFORMATION SYSTEMS RESEARCH.
Forthcoming,
.
(2024)
Gender mismatch and bias in people-centric operations: Evidence from a randomized field experiment.
JOURNAL OF OPERATIONS MANAGEMENT.
70,
5
(2023)
THE COST OF FREE: THE EFFECTS OF "WAIT-FOR-FREE" PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT.
MIS QUARTERLY.
47,
3
(2021)
Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales.
INFORMATION SYSTEMS RESEARCH.
32,
4
(2019)
When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases.
INFORMATION SYSTEMS RESEARCH.
30,
4
수상/공훈
Summer Research Grant, The Florida State University (2020, 2021)
Excellence in Teaching Award, Yonsei University
Excellence in Research Award, Ph.D Program, KAIST College of Business
