사회과학대학 - 사회과학대학

  • 부교수 소비자경제, 데이터과학
  • 박태영 홈페이지 바로가기
  • 2026 SKKU Rising-Fellowship
CV1

관심분야

인간-AI 상호작용, AI와 금융소비자, 소비자 기술수용, 인과추론방법론

학력

  • (Ph.D.) 조지아대학교(University of Georgia) 소비자경제학, 2016
  • (M.S.) 조지아대학교(University of Georgia) 통계학, 2013
  • (B.S.) 아주대학교 산업공학, 2009

약력/경력

  • 2022-present: Associate Professor, SKKU
  • 2020-2022: Assistant Professor, SKKU
  • 2016-2019: Assistant Professor, University of Alabama
  • (부편집위원장) Associate Editor, International Journal of Consumer Studies
  • (부편집위원장) Associate Editor, Journal of Consumer Affairs
  • (부편집위원장) Associate Editor, Humanities and Social Sciences Communications

학술지 논문

  • (2026)  A new transportation mode under a risky environment: The geographical assessment of personal mobility safety in South Korea.  INTERNATIONAL JOURNAL OF URBAN SCIENCES. 
  • (2026)  AI-enabled consumer services and subjective well-being.  INTERNATIONAL JOURNAL OF CONSUMER STUDIES.  50,  1
  • (2026)  How individuals use generative AI for personal financial management.  JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE.  49,  101145
  • (2026)  Navigating digital finance: How digital financial literacy influences digital financial services use and benefits in Korea.  FINANCIAL INNOVATION.  12,  42
  • (2025)  Digital Financial Services Use and Life Satisfaction: Is Financial Well-Being a Mediator?.  INTERNATIONAL JOURNAL OF CONSUMER STUDIES.  50,  1
  • (2025)  Relative Deprivation: How Subjective Experiences of Income Inequality Influence Risk Preferences.  BEHAVIORAL SCIENCES.  15,  4
  • (2025)  Catastrophic health expenditures and food insecurity among older cancer survivors in the United States.  HEALTH ECONOMICS REVIEW.  15,  1
  • (2023)  Societal acceptance of urban air mobility based on the technology adoption framework.  TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE.  196, 
  • (2023)  Financial socialization and financial well-being in early adulthood: The mediating role of financial capability.  FAMILY RELATIONS.  73,  3
  • (2023)  What do we really know about "don't know"? Re-assessing the measurement of financial knowledge.  JOURNAL OF CONSUMER AFFAIRS.  57,  4
  • (2023)  Modeling public acceptance of demand-responsive transportation: An integrated UTAUT and ITM framework.  JOURNAL OF PUBLIC TRANSPORTATION.  25, 
  • (2023)  Digital financial literacy and financial well-being.  FINANCE RESEARCH LETTERS.  58, 
  • (2023)  Food insecurity and unmet healthcare needs in South Korea.  INTERNATIONAL JOURNAL FOR EQUITY IN HEALTH.  22,  1
  • (2023)  Food Insecurity, healthcare utilization, and healthcare expenditures: A longitudinal cohort study.  INTERNATIONAL JOURNAL OF PUBLIC HEALTH.  68,  1605360
  • (2023)  Relative deprivation and financial risk taking.  FINANCE RESEARCH LETTERS.  55,  103927
  • (2023)  Predicting adherence to COVID-19 preventive measures among South Korean adults aged 40 to 69 Years using the expanded health empowerment model.  SSM-POPULATION HEALTH.  22,  101411
  • (2022)  Relative deprivation and prosocial behavior: Evidence from South Korea.  SOCIAL SCIENCE JOURNAL. 
  • (2022)  Childhood experience of parental affection and financial well-being in later life: Evidence from the Health and Retirement Study.  JOURNAL OF CONSUMER AFFAIRS.  56,  4
  • (2022)  The effects of mass shootings on gun sales: Motivations, mechanisms, policies and regulations.  JOURNAL OF POLICY MODELING.  44,  6
  • (2022)  Machine learning prediction of suicidal ideation, planning, and attempt among Korean adults: A population-based study.  SSM-POPULATION HEALTH.  19,  -

수상/공훈

  • Economics and Business 분야 세계 상위 2% 학자 선정 (2025), Stanford University / Elsevier
  • 성균관대학교 교수업적평가 교육영역 神品 (2023-2025)
  • 성균관대학교 교수업적평가 연구영역 神品 (2023, 2025)
  • Family Relations, Finance Research Letters 최다 피인용 논문
  • SKKU Academic Research Support Program (2024), Sungkyunkwan University
  • Global Research Collaboration Grant (2024), University of Georgia
  • 신진연구자지원사업 (2021-2023), National Research Foundation of Korea
  • Samsung Research Grant (2020-2021), Sungkyunkwan University
  • General Grant (2020-2021), National Endowment for Financial Education
  • RGC Research Grant (2018-2019), University of Alabama
  • Rod Ziemer Outstanding Research Paper Award, University of Georgia