디지털마케팅, 뉴스미디어마케팅, 소셜미디어마케팅, 온라인 광고, 마케팅모델링, 빅데이터, 머신러닝
학력
BS in Business Administration and Applied Statistics, Yonsei University
MS in Applied Statistics, Yonsei University
PhD in Management (Marketing), INSEAD
약력/경력
Associate Professor, Sungkyunkwan University, 2022- (Tenured in 2023)
Assistant Professor, Sungkyunkwan University, 2021-2022
Assistant Professor, Goizueta Business School, Emory University, 2016-2022
Editorial Board in world-class academic journals, Journal of Marketing Research, Journal of Consumer Research, International Journal of Marketing Research, Journal of Interactive Marketing
학술지 논문
(2026)
The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?.
JOURNAL OF MARKETING.
90,
3
(2026)
Agentic AI systems and the future of entrepreneurship: a perspective on co-agency, innovation, and ecosystem transformation.
INTERNATIONAL ENTREPRENEURSHIP AND MANAGEMENT JOURNAL.
22,
1
(2026)
A longitudinal consumer feedback analytics approach for theory building and testing: Examining consumer satisfaction and loyalty in buy now, pay later (BNPL) platforms.
Journal of Retailing and Consumer Services.
88,
(2025)
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.
JOURNAL OF MARKETING RESEARCH.
62,
1
(2024)
Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
JOURNAL OF INTERACTIVE MARKETING.
60,
1
(2023)
Paywall Suspensions and Digital News Subscriptions.
MARKETING SCIENCE.
(2022)
How consumer digital signals are reshaping the customer journey.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.
50,
6
(2021)
How Content Affects Clicks: A Dynamic Model of Online Content Consumption.
Asia Pacific Journal of Information Systems.
31,
4
(2021)
Drivers of Social Network Formation: Exploring Brand Homophily.
마케팅연구.
36,
4
(2019)
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.
JOURNAL OF MARKETING RESEARCH.
56,
1
